Our story is our brand. We create our brand by telling our story. We tell what we do and how we do it and by what we say.
Companies do not create brands rather we create brands in our minds the same way a bird builds a nest. We get a little bit of information from here and another from there and soon we have created a brand image related to an enterprise or a product in our mind
At one time most of the information we used to build a brand image in our minds came from the enterprise and our personal experience with either the enterprise or the product. Today much of the information we use to build that brand image is from others either through word-of-mouth or from the internet.
To maintain our brand it is important that all those in our enterprise are continally reinforcing our brand by what they say, what they do and how they do it. It is equally important that those associated with our enterprise know our story so they can tell others.